Design Thinking: Creating Better Customer Experiences

Design thinking has changed the way companies approach problem-solving, and is a highly valuable skill for innovating and solving tomorrow’s user problems. In this design thinking training course you’ll learn how to uncover innovative solutions that tap into deep, unmet needs of your customers and identify product and customer experience solutions that fuel growth for your organization.

This design thinking course provides team leaders and management with practical tools for applying design thinking principles within their organizations. Participants will learn how to approach problems with an innovative and empathetic mindset, to identify hidden customer needs and improve the customer experience through user research, journey mapping, and rapid prototyping.

Benefits of Design Thinking Training

This program teaches you when to apply design thinking frameworks, tools, and exercises to your own strategic initiatives. Upon completion you will have a better understanding of how leaders can create the optimal environment and team dynamics to guide innovation and collaboration.

Participants will learn how to:

• Solve complex challenges using proven design thinking frameworks
• Develop the skills to combine design thinking processes with analytical tools and improve collaboration across multiple functions and departments
• Put design thinking into action by collaborating with peers from a wide range of professional experiences and backgrounds

Participants will also earn a Certificate of Participation from the Harvard Division of Continuing Education, further validating their expertise in design thinking.

Who Should Enroll

This design thinking program is ideal for professionals seeking to equip themselves with the design thinking principles to drive innovation and improve customer experiences, leverage user-centered approaches to solve problems, and bring design thinking back into their organizations.

Design thinking is crucial to a diverse range of industries and careers, including:

• Strategists
• Design researchers
• User experience designers
• Product designers
• Marketers
• Brand experience designers

Curriculum

In this design thinking course you will learn the processes to uncover innovative solutions to your most challenging business problems.

The curriculum includes:

• The signature “learn-design-test-model” of the design thinking process.
• How to map customers and identify opportunities.
• The teamwork of generating and prioritizing new ideas.
• The application of human-centered design through ideation, prototyping, user journey mapping, and analyzing mental models.

Costs

Design Thinking: Creating Better Customer Experiences is offered as a two-day on-campus program in our state-of-the-art classroom space in the heart of historic Harvard University. Program tuition for on campus is $2,895 plus the cost of travel.