Skip to content

Design Thinking: Creating Better Customer Experiences

People engage in a brainstorming exercise with sticky-notes on a clear wall.

Learn how the principles of design thinking can help fuel the success of your organization.

Design Thinking Course Overview

Design thinking has changed the way companies approach problem-solving, and is a highly valuable skill for innovating and solving tomorrow’s user problems. In this design thinking training course you’ll learn how to uncover innovative solutions that tap into deep, unmet needs of your customers and identify product and customer experience solutions that fuel growth for your organization.

This design thinking course provides team leaders and management with practical tools for applying design thinking principles within their organizations. Participants will learn how to approach problems with an innovative and empathetic mindset, to identify hidden customer needs and improve the customer experience through user research, journey mapping, and rapid prototyping.

Benefits of Design Thinking Training

This program teaches you when to apply design thinking frameworks, tools, and exercises to your own strategic initiatives. Upon completion you will have a better understanding of how leaders can create the optimal environment and team dynamics to guide innovation and collaboration.

Participants will learn how to:

  • Solve complex challenges using proven design thinking frameworks
  • Develop the skills to combine design thinking processes with analytical tools and improve collaboration across multiple functions and departments
  • Put design thinking into action by collaborating with peers from a wide range of professional experiences and backgrounds

Participants will also earn a Certificate of Participation from the Harvard Division of Continuing Education, further validating their expertise in design thinking.

Who Should Enroll

This design thinking program is ideal for professionals seeking to equip themselves with the design thinking principles to drive innovation and improve customer experiences, leverage user-centered approaches to solve problems, and bring design thinking back into their organizations.

Design thinking is crucial to a diverse range of industries and careers, including:

  • Strategists
  • Design researchers
  • User experience designers
  • Product designers
  • Marketers
  • Brand experience designers


In this design thinking course you will learn the processes to uncover innovative solutions to your most challenging business problems.

The curriculum includes:

  • The signature “learn-design-test-model” of the design thinking process.
  • How to map customers and identify opportunities.
  • The teamwork of generating and prioritizing new ideas.
  • The application of human-centered design through ideation, prototyping, user journey mapping, and analyzing mental models.


Design Thinking: Creating Better Customer Experiences is offered as a two-day on-campus program in our state-of-the-art classroom space in the heart of historic Harvard University. Program tuition for on campus is $2,895 plus the cost of travel.


What is design thinking and why is it important?

Design thinking is the set of principles and procedures used in the process of designing, which includes identifying problems and taking both creative and practical approaches to solving them.

Ongoing innovation is critical to sustained growth and positively differentiated customer experiences. The methods and techniques of design thinking are user-centered and through journey mapping, designers can distill findings, prioritize needs, and create a holistic experience.

How will this design thinking training program help me advance in my career?

This hands-on workshop gives professionals practical tools for applying a versatile four-step design thinking process within their organizations. You will learn how to identify hidden customer needs and improve the customer experience through interviews, journey mapping, and prototyping. This design thinking course will also offer creative solutions to overcoming organizational barriers during the adoption of design thinking.

What skills or experience is needed before enrolling in this training?

Professionals interested in improving customer experiences and integrating design thinking into their companies and businesses will gain value from this design thinking course.