We’ve all seen this happen: an idea is placed on the table, and immediately our analytical lens zeros in—we don’t have the budget, our resources are limited, the timeline is too tight.

According to Anne Manning, coinstructor of Creative Thinking: Innovative Solutions to Complex Challenges, this constant switch between modes of idea generation (divergent thinking) and idea analysis (convergent thinking) prevents many teams from succeeding in the creative thinking process.

In this video, Manning demonstrates the concepts of divergent and convergent thinking to inspire new ways to approach problem-solving with your team.

Anne Manning introduces the concept of divergent and convergent thinking