Marketing

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Creating a Positioning Statement? Position the Problem, Not The Product

Positioning is arguably the most critical element of company strategy. Before you can win business with customers they need to know what problem you can help them solve. You can either explain this to…

Dave Power
Blog

Product Development Should Focus on Customer Needs

As an advisor to mid-size companies, I continue to be struck by how few leaders make it a strategic priority to talk with their customers. If you’re searching for the next big thing…

Dave Power
Blog

Customer Needs Should Drive Innovation

In the middle ages, theologians debated the number of angels that could dance on the head of a pin. In the modern era, entrepreneurs debate whether innovation comes from technology breakthroughs or customer needs.

Dave Power

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Marketing

Creating a Positioning Statement? Position the Problem, Not The Product

Product Development Should Focus on Customer Needs

Customer Needs Should Drive Innovation

Harvard Division of Continuing Education