Rob Duboff
Rob Duboff is a co-founder of HawkPartners. Over his 45-year career, he has worked with clients across virtually all industries and advised senior executives on a full range of strategy, brand, and marketing issues. His focus is on helping clients develop effective initiatives and tactics, often using research, behavioral economics, and/or facilitation tools, such as workshops, to enable executive decision-making.
From 1999 to 2001, Duboff served as Ernst & Young’s Chief Marketing Officer with responsibility for all marketing activities of the then $4 billion enterprise. He also chaired the firm’s Global Marketing Operating Committee. Prior to that, he was a vice president and board member of Mercer Management Consulting.
Duboff co-authored the book Market Research Matters and wrote ROI for Marketing for the Association of National Advertisers (ANA).
He has also written for such publications as Harvard Business Review, Marketing Management, and several others. He has chaired AMA’s Marketing Strategy Conferences and is a past chair of the board of directors for the Advertising Research Foundation, on which he served for two terms. He is an experienced moderator and teacher who currently teaches at Harvard’s Extension School and has taught at MIT’s Sloan School, Boston University, Northeastern, and Boston College. He serves on the board of the Boston Book Festival.
Duboff received a BA from Amherst College and a JD from Harvard Law School.
