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Leading Through Digital Disruption

  • Date

    October 15, 2021

  • Time

    1:00 PM – 3:00 PM ET

  • Length

    Every Friday for 6 weeks

  • Format

    Online

  • Cost

    $2,150

  • Registration Deadline

    October 8, 2021

Today's top companies succeed by making innovation a fundamental part of their strategy.

What You'll Learn

In a fast-changing, competitive marketplace, leaders are often asked to take on highly visible roles and drive digital disruption. But challenges can arise when the definition of digital isn’t consistent, and when there’s a nagging sense of doubt about what you should be doing to move forward. To stay ahead, leaders must understand how disruption impacts them and develop new capabilities that can drive their own digital transformation.

In order to do this, leaders must have a clear roadmap for developing their organization’s digital strategy. This requires an understanding of how to evaluate the marketplace, to identify your competitive strengths, and  how to design a unique business approach that addresses all of your strategic priorities in a coordinated, and technological way.

In this highly interactive 6-week online program, you will learn how to shift to compete in the digital economy and what you should offer in a digital marketplace. You will acquire the skills and strategy you need to become an effective digital leader and help your organization successfully transform itself to meet the ever-changing needs of its marketplace and customers. The concepts you gain in these sessions are the frameworks and management strategies that will help you know where to drive your digital transformations, how to ask the right questions, and where to invest in your digital strategy.

Note: All program content will be delivered live and will not be recorded.

Program Benefits

  • Build your understanding of digital disruption, and the market-driven forces that allow disruptors to succeed today
  • Learn how to build temporary and sustainable competitive advantage
  • Discover how and when to recreate your business model to support your digital approach
  • Understand and exploit your unique customer value proposition
  • Build a digital strategy that focuses on the customer
  • Link your digital approach to your organization’s capabilities
  • Earn a Certificate of Participation from the Harvard University of Continuing Education

Topics Covered

Understanding Disruption
  • What is digital disruption and how does it affect your business?
  • Framing the digital challenge
  • Defining your digital identity and your digital vision
The Power of Reinvention
  • The new competitive advantage: mastering what matters now
  • Picking what you will pursue, and knowing when and how to reinvent yourself
  • Exploiting the power of your core business
  • Mapping your market
Leading Digital Strategy
  • How “digital” changes the customer experience
  • Creating value by seeing what’s next
  • Creating connected experiences
  • Redesigning your customer experience

Leading a High-Intensity Culture

  • Defining your organization’s digital capabilities
  • Managing a high-performing team during digital transformation
  • Marketing your digital manifesto
  • Creating a digital communication plan

Who Should Enroll

This program is designed for those with at least 4-5 years of leadership experience that serve as business and technology leaders, analysts, consultants, product owners and stakeholders at all levels across all industries. It is particularly helpful for those who are charged with managing teams, clients, business units, or products through their organization’s digital transformation in the wake of disruptive changes.

October Schedule

Week 1

• Understanding Disruption

Week 2

• Framing the Digital Challenge

Week 3

• The New Competitive Advantage

Week 4

• Knowing When & How to Reinvent

Week 5

• Leading Digital Strategy

Week 6

• Leading Digital Change

*This schedule is subject to change.

Instructor

  • Pamela Rucker

    Pamela Rucker

    Pamela Rucker brings more than 25 years of experience helping executives to understand their business drivers, and to develop solutions that increase their bottom line. She has worked in diverse industries, and her expertise and…

Expand Your Network

With participants from more than 100 different countries and a variety of industries, Harvard Professional Development Programs provide you the opportunity to gain fresh perspectives and unique insights as you learn alongside peers with similar roles who face like business challenges.

Learn More About Our Participants
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