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Navigating Trends: How to Future-Proof Your Digital Marketing Strategy

Man in a suit holding a phone with holographic social media icons and graphs popping out of the phone

With the constant changes in the digital space, do you struggle to know which platforms are best suited for your business? Harvard Professional Development and Digital Marketing Strategy Instructor Nicole Ames discussed the ever-evolving digital landscape and its effect on brand and marketing plans. Participants learned to critically examine new trends and platforms to evaluate their impact on current strategy and business objectives. Nicole answered questions during a live Q&A session.

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Event Agenda

  • Discussed Current Challenges Facing Digital Marketers
  • Managed Expectations of Leadership and Clients
  • Reviewed Mini-Cases on the Successes and Failures of Social Media Platforms
  • Explored a Sample Activity from the Digital Marketing Strategy Program
  • Engaged in a Live Q&A Session with Nicole Ames

Our Expert Panelist

Nicole Ames, MA

Nicole Ames, MA, is a digital transformation expert with more than 20 years of consulting experience.

She is the founder of Twist Integrated Marketing Communications, author of Social Media & The Restaurant Industry, and Principle Consultant for Nicole Ames Consulting. She has been an instructor for Harvard Professional Development since 2014, teaching on-campus intensive programs on Digital Marketing Strategy.


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