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Matt Johnson

  • Education

    PhD in Cognitive Psychology, Princeton University

PDP Instructor Matt Johnson

Matt Johnson, PhD is the author of the best-selling consumer psychology book, Blindsight: The (mostly) Hidden Ways Marketing Reshapes our Brains, which has been translated into over 10 languages. Following his PhD in Cognitive Psychology from Princeton University, his research has focused on understanding the neuroscience that underlies consumer experience, brand loyalty, and decision making. A contributor to major news outlets including Psychology Today, Forbes, BBC, and Business Insider, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area and served as an expert-in-residence for Nike in Portland, Oregon. His second book, co-authored with Tessa Misiaszek, PhD, applies a social neuroscience lens to brand strategy, and is titled Branding that Means Business (Economist Books, Fall 2022).

Programs Matt Teaches

Brand Revitalization: A Comprehensive Brand Strategy Course

Consumer Behavior Course: Using Neuromarketing to Predict and Influence Customers