What You'll Learn
Influence and persuasion are essential to success in our professional lives. With every business challenge comes an opportunity to influence an outcome. An ethical application of persuasive skills is the key to achieving unmatched results. Whether you need to convince clients to sign a contract, garner support for a proposal, or motivate others to embrace a new direction, persuasive skills are the driving force that will help you accomplish your goals.
In this fast-paced and highly integrated program, we go “inside” the persuasive mindset in an attempt to understand how and why it works. We focus on the successful techniques that salespeople use to design compelling messages and explore why some messages are more influential than others. Through interactive exercises, you will improve your ability to influence and motivate others to buy products, services, and ideas.
Program Benefits
- Appeal to an audience by analyzing and responding to their needs
- Engage your listeners and captivate them with your message
- Learn foundational persuasive techniques to motivate and influence others
- Design a compelling pitch that influences buy-in
- Earn a Certificate of Completion from Harvard Division of Continuing Education
Who Should Enroll
This program is designed for managers who want to strengthen their leadership and communication skills to meet strategic goals. A minimum of two years of professional experience and a fluid command of English are recommended.
Topics Covered
- Managing first impressions
- Assessing the needs of your audience
- Influencing without authority
- Developing a strong virtual presence
- Using the “motivated sequence”
- Closing the deal
Considering this program?
August Schedule
Day 1
- Developing Your Persuasive Voice
- Influencing Your Audience in Ways that Matter
Day 2
- Handling Controversy
- Honing your Pitch
November Schedule
Day 1
- Developing Your Persuasive Voice
- Influencing Your Audience in Ways that Matter
Day 2
- Handling Controversy
- Honing your Pitch
April Schedule
Day 1
- Developing Your Persuasive Voice
- Influencing Your Audience in Ways that Matter
Day 2
- Handling Controversy
- Honing your Pitch
Instructor
-
![PDP Instructor Nick Morgan]()
Nick Morgan
Nick has written hundreds of articles for local and national publications, and appears frequently on radio and TV. Nick is a former Fellow at the Center for Public Leadership at Harvard’s Kennedy School of Government.
Instructor
-
![PDP Instructor Nick Morgan]()
Nick Morgan
Nick has written hundreds of articles for local and national publications, and appears frequently on radio and TV. Nick is a former Fellow at the Center for Public Leadership at Harvard’s Kennedy School of Government.
Instructor
-
![PDP Instructor Nick Morgan]()
Nick Morgan
Nick has written hundreds of articles for local and national publications, and appears frequently on radio and TV. Nick is a former Fellow at the Center for Public Leadership at Harvard’s Kennedy School of Government.
Certificates of Leadership Excellence
The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.
This program is one of several CLE qualifying programs. Register today and get started earning your certificate.
