Skip to content

Influence and Persuasion in Leadership

  • Date

    August 17, 2022

  • Time

    8:30 AM – 4:30 PM ET

  • Length

    2 consecutive days

  • Format

    On Campus

  • Cost

    $2,895

  • Registration Deadline

    August 10, 2022

Influence and persuasion. An influential leader addressing group.

Improve your ability to influence and motivate your audience to accomplish your goals.

What You'll Learn

Influence and persuasion is essential to success in our professional lives. With every business challenge comes an opportunity to influence an outcome. An ethical application of persuasive skills lets you achieve unmatched results. Whether you need to convince clients to sign a contract, garner support for a proposal, or win new business in competitive bids, persuasive skills are the driving force that will help you accomplish your goals.

In this fast-paced and highly-integrated program, we go “inside” the persuasive mindset in an attempt to understand how and why it works. We focus on the successful techniques that salespeople use to design compelling messages and explore why some messages are more influential than others. Through interactive exercises, you will improve your ability to influence and motivate others to buy products, services, and ideas.

Program Benefits

  • Appeal to an audience by analyzing and responding to their needs
  • Engage your listeners and captivate them with your message
  • Learn effective persuasive techniques to motivate and influence others
  • Design a compelling pitch that influences buy-in
  • Earn a Certificate of Participation from Harvard Division of Continuing Education

Topics Covered

  • Managing first impressions
  • Assessing the needs of your audience
  • Influencing without authority
  • Developing a strong virtual presence
  • Preparing for a sales opportunity
  • Using the “motivated sequence”
  • Closing the deal

Who Should Enroll

This program is designed for managers who want to strengthen their leadership and communication skills to meet strategic goals. A minimum of 5 years of experience and a fluid command of English is recommended.

August Schedule

Day 1
• Building Relationships
• The Persuasive Mindset

Day 2
• Principles of Influence
• Honing your Pitch

*This schedule is subject to change.

Instructor

  • PDP Instructor Nick Morgan

    Nick Morgan

    NIck has written hundreds of articles for local and national publications, and appears frequently on radio and TV. Nick is a former Fellow at the Center for Public Leadership at Harvard’s Kennedy School of Government.

Exclusive Programs for Organizations

Many of our open enrollment programs can be delivered as an exclusive offering for your team.

Learn More About Exclusive Offerings
team of executives