Skip to content
Influence and persuasion. An influential leader addressing group.

Influence and Persuasion in Leadership

Improve your ability to influence and motivate your audience to accomplish your goals.

All Start Dates

  • Time

    8:30 AM – 4:30 PM ET

  • Length

    2 consecutive days

  • Cost

    $2,990
    Programs fill quickly — free cancellation up to 14 days prior

  • Registration Deadline

    July 14, 2024

  • Time

    8:30 AM – 4:30 PM ET

  • Length

    2 consecutive days

  • Cost

    $2,990
    Programs fill quickly — free cancellation up to 14 days prior

  • Registration Deadline

    October 20, 2024

What You'll Learn

Influence and persuasion is essential to success in our professional lives. With every business challenge comes an opportunity to influence an outcome. An ethical application of persuasive skills lets you achieve unmatched results. Whether you need to convince clients to sign a contract, garner support for a proposal, or win new business in competitive bids, persuasive skills are the driving force that will help you accomplish your goals.

In this fast-paced and highly-integrated program, we go “inside” the persuasive mindset in an attempt to understand how and why it works. We focus on the successful techniques that salespeople use to design compelling messages and explore why some messages are more influential than others. Through interactive exercises, you will improve your ability to influence and motivate others to buy products, services, and ideas.

Program Benefits

  • Appeal to an audience by analyzing and responding to their needs
  • Engage your listeners and captivate them with your message
  • Learn effective persuasive techniques to motivate and influence others
  • Design a compelling pitch that influences buy-in
  • Earn a Certificate of Participation from Harvard Division of Continuing Education

Topics Covered

  • Managing first impressions
  • Assessing the needs of your audience
  • Influencing without authority
  • Developing a strong virtual presence
  • Preparing for a sales opportunity
  • Using the “motivated sequence”
  • Closing the deal

Who Should Enroll

This program is designed for managers who want to strengthen their leadership and communication skills to meet strategic goals. A minimum of 5 years of experience and a fluid command of English is recommended.

July Schedule

Day 1

  • Developing Your Persuasive Voice
  • Influencing Your Audience in Ways that Matter

Day 2

  • Handling Controversy
  • Honing Your Pitch

October Schedule

Day 1

  • Developing Your Persuasive Voice
  • Influencing Your Audience in Ways that Matter

Day 2

  • Handling Controversy
  • Honing Your Pitch

Instructor

  • PDP Instructor Nick Morgan

    Nick Morgan

    NIck has written hundreds of articles for local and national publications, and appears frequently on radio and TV. Nick is a former Fellow at the Center for Public Leadership at Harvard’s Kennedy School of Government.

Instructor

  • PDP Instructor Nick Morgan

    Nick Morgan

    NIck has written hundreds of articles for local and national publications, and appears frequently on radio and TV. Nick is a former Fellow at the Center for Public Leadership at Harvard’s Kennedy School of Government.

Certificates of Leadership Excellence

The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.

This program is one of several CLE qualifying programs. Register today and get started earning your certificate.

Learn More