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Strategic Sales Management

All Start Dates

  • Time

    11:00 AM – 2:30 PM ET

  • Length

    Every Wednesday for 4 weeks

  • Cost

    $2,150

  • Registration Deadline

    March 2, 2022

  • Time

    8:30 AM – 4:30 PM ET

  • Length

    2 consecutive days

  • Cost

    $2,895

  • Registration Deadline

    May 4, 2022

  • Time

    8:30 AM – 4:30 PM ET

  • Length

    2 consecutive days

  • Cost

    $2,895

  • Registration Deadline

    August 3, 2022

  • Time

    8:30 AM – 4:30 PM ET

  • Length

    2 consecutive days

  • Cost

    $2,895

  • Registration Deadline

    December 7, 2022

salesman on computer

Learn proven sales management strategies and techniques to lead yourself, your direct reports, and your organization.

What You'll Learn

In this intensive strategic sales management program, you will explore characteristics of exceptional sales managers, and get ideas on how you can boost your team’s success and drive your organization’s revenue through your role as a sales manager whether in a business-to-business (B2B) or a business-to-consumer (B2C) setting.

The most relevant characteristics of highly effective sales managers are addressed in multiple interactive sessions. Instructors share proven strategies and techniques and tailor the sessions to address the most urgent and important issues facing you and your peers.

You’ll develop the skills you need to draw out the strengths of your sales team and drive revenue. Learn to strengthen your personal leadership coaching, train your direct reports, and create a championship culture. This Strategic Sales Management offering will challenge you to consider and try approaches and techniques proven in many industries and inspire you to consistently attain high performance from your sales team.

Program Benefits

  • Explore proven methods to effectively coach, train, and lead a highly effective sales organization
  • Learn techniques to drive your own professional growth and career development
  • Analyze your most urgent and important sales management issues
  • Explore techniques for more effective communicating, coaching, and training
  • Decide on actions to upgrade your sales management performance in your areas of greatest opportunity
  • Earn a digital Certificate of Participation from the Harvard Division of Continuing Education

Topics Covered

  • Identifying characteristics of high performing sales managers
  • Applying coaching methods that work with salespeople
  • Training new and experienced salespeople with the persuasion equation
  • Continually improving your championship culture including pipeline improvement & tailoring your communication style
  • Defining your professional purpose

Who Should Enroll

Emerging sales leaders and mid-career professionals who want an invigorating examination of proven strategic professional sales leadership and management approaches.

Expect to learn from the expertise of your instructors as well as the experiences of your fellow participants in a highly interactive, mostly participative learning format. Those with less than 10 years of sales management experience will find this program most beneficial.

This program is designed for:

  • Current sales professionals preparing to become managers in either B2B and B2C environments
  • Current sales managers with less than ten years sales experience interested in benchmarking their practices with proven methods, and improving their effectiveness
  • Decision-makers not in sales (i.e. marketing, finance, product development, etc.) who want to understand effective sales management approaches or who want to work more effectively with the sales team

March Schedule

Day 1
• Lead Yourself: Career Goals and Strategy

Day 2
• Championship Culture

Day 3
• Lead Your Direct Reports

Day 4
• Persuasion Equation

Note: This schedule is subject to change. All program content will be delivered live and will not be recorded.

May Schedule

Day 1
• Lead Yourself: Career Goals and Strategy
• Championship Culture

Day 2
• Lead Your Direct Reports
• Persuasion Equation

*This schedule is subject to change.

August Schedule

Day 1
• Lead Yourself: Career Goals and Strategy
• Championship Culture

Day 2
• Lead Your Direct Reports
• Persuasion Equation

*This schedule is subject to change.

December Schedule

Day 1
• Lead Yourself: Career Goals and Strategy
• Championship Culture

Day 2
• Lead Your Direct Reports
• Persuasion Equation

*This schedule is subject to change.

Instructors

  • John Westman

    John Westman

    John Westman is a practitioner and teacher of professional selling and sales management at Harvard Extension School and Boston College. John’s students say he “brings a passion and enthusiasm that pairs with an unparalleled depth…
  • Michael McCarthy

    Michael McCarthy

    Michael McCarthy holds a Masters of Applied Positive Psychology (MAPP) from the University of Pennsylvania as well as a Bachelors of Science in Finance and Management from NYU. As a six-time serial entrepreneur, Michael started…

Instructors

  • John Westman

    John Westman

    John Westman is a practitioner and teacher of professional selling and sales management at Harvard Extension School and Boston College. John’s students say he “brings a passion and enthusiasm that pairs with an unparalleled depth…
  • Michael McCarthy

    Michael McCarthy

    Michael McCarthy holds a Masters of Applied Positive Psychology (MAPP) from the University of Pennsylvania as well as a Bachelors of Science in Finance and Management from NYU. As a six-time serial entrepreneur, Michael started…

Instructors

  • John Westman

    John Westman

    John Westman is a practitioner and teacher of professional selling and sales management at Harvard Extension School and Boston College. John’s students say he “brings a passion and enthusiasm that pairs with an unparalleled depth…
  • Michael McCarthy

    Michael McCarthy

    Michael McCarthy holds a Masters of Applied Positive Psychology (MAPP) from the University of Pennsylvania as well as a Bachelors of Science in Finance and Management from NYU. As a six-time serial entrepreneur, Michael started…

Instructors

  • John Westman

    John Westman

    John Westman is a practitioner and teacher of professional selling and sales management at Harvard Extension School and Boston College. John’s students say he “brings a passion and enthusiasm that pairs with an unparalleled depth…
  • Michael McCarthy

    Michael McCarthy

    Michael McCarthy holds a Masters of Applied Positive Psychology (MAPP) from the University of Pennsylvania as well as a Bachelors of Science in Finance and Management from NYU. As a six-time serial entrepreneur, Michael started…

Certificate of Leadership Excellence in Strategy and Innovation for Senior Leaders

Harvard Professional Development Program’s Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking and expand their leadership skills.  

Register for a qualifying program to get started earning your certificate.

Learn More