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Product Management: From Design to Launch

Learn the important business skills you need to be an effective product manager and build, launch, and grow successful products.

All Start Dates

  • Time

    11:00 AM – 2:30 PM ET

  • Length

    4 consecutive Fridays

  • Cost

    $2,850
    Programs fill quickly — free cancellation up to 14 days prior

  • Registration Deadline

    August 28, 2025 - Registration is closed for this date.

  • Time

    8:30 AM – 4:30 PM ET

  • Length

    2 consecutive days

  • Cost

    $3,200
    Programs fill quickly — free cancellation up to 14 days prior

  • Registration Deadline

    March 10, 2026

Overview of Product Management

Product management professionals are one of the most influential and highest paid functions in an organization today. Product managers that drive product vision and business growth are essential for keeping up with evolving market dynamics — such as the explosive growth of artificial intelligence — and for delighting customers at every opportunity.

Effective product managers are essential not only for deeply understanding customer needs but also for driving innovation and leading cross-functional teams toward shared goals. Without strong, strategic leadership in product management, businesses risk missing valuable opportunities to attract and retain customers.

This product management course will teach you the fundamental skills you need to be an effective product manager and build, launch, and grow successful products or digital products. You will learn how to assess customer pain points, design a compelling product vision, market products, leverage product analytics, and work effectively with your cross-functional stakeholders, including engineers, UX teams, and senior leadership. 

You’ll engage in group exercises and case discussions to help you build an action plan to apply immediately to your next product for a successful result.

Course Benefits

Product Management is all about improving both soft and hard skills to produce results. This product management training will help participants: 

  • Discover how to empathize with customers, identify their pain points, and prioritize accordingly
  • Learn how to build and communicate a compelling product vision and product roadmap
  • Leverage innovative new technologies, including generative AI, to accelerate your product success
  • Enhance cross-functional collaboration and leadership skills necessary for motivating teams toward product success
  • Understand go-to-market strategies to accelerate customer adoption of your product at any growth stage 
  • Learn how to utilize KPIs (such as funnel conversion rates and marketing channel ROI) to guide the product management process and achieve product goals

Upon finishing the program, you will earn a Certificate of Completion from the Harvard Division of Continuing Education.

Who Should Enroll

This Product Management course is ideal for a range of product owners and aspiring product managers. Whether you’re looking to transition into a product management role or deepen your expertise, this program will equip you with the skills to work closely with customers, develop strategic product visions, and strengthen your analytical and leadership abilities.

This course offers new and aspiring Product Managers foundational training in the Product Manager discipline. It also offers technology entrepreneurs analytical skills to help set their company up for greater market success.

Curriculum

A wide range of topics and activities will be covered during this product management course.

The following learning objectives will be combined with interactive sessions like breakout groups and case analysis, so you get the most out of our product management program:

  • Understanding your customers and identifying their needs 
  • Setting a product vision
  • Creating goals and objectives and key results 
  • Leveraging new technologies, including generative AI
  • Utilizing product analytics
  • Building an effective product roadmap 
  • Taking products to market 
  • Identifying inbound and outbound product marketing strategies 
  • Developing and testing product design deliverables 
  • Working with cross-functional stakeholders