Product Management: From Design to Launch

Product management professionals are one of the most influential and highest paid functions in an organization today. Product managers that drive product vision and business growth are essential for keeping up with evolving market dynamics and for delighting customers at every opportunity.

Effective product managers are essential not only for deeply understanding customer needs but also for driving innovation and leading cross-functional teams toward shared goals. Without strong, strategic leadership in product management, businesses risk missing valuable opportunities to attract and retain customers.

This product management course will teach you the essential skills you need to be an effective product manager and build, launch, and grow successful products or digital products. You will learn how to assess customer pain points, design a compelling product vision, go to market, leverage product analytics and technologies such as AI, and work effectively with your cross-functional stakeholders, including engineers, UX teams, and senior leadership. 

You’ll engage in group exercises and case discussions to help you build an action plan to apply immediately to your next product for a successful result.

Course Benefits

Product Management brings together business strategy and cross-functional leadership to deliver customer-focused results. This product management training will help participants: 

• Discover how to empathize with customers, identify their pain points, and prioritize accordingly
• Learn how to build and communicate a compelling product vision and product roadmap
• Explore how technologies such as generative AI can support product strategy and decision-making
• Enhance cross-functional collaboration and leadership skills necessary for motivating teams toward product success
• Understand go-to-market strategies to accelerate customer adoption of your product at any growth stage 
• Learn how to utilize KPIs (such as funnel conversion rates and marketing channel ROI) to guide the product management process and achieve product goals

Upon finishing the program, you will earn a Certificate of Completion from the Harvard Division of Continuing Education.

Who Should Enroll

This Product Management course is ideal for a range of product owners and aspiring product managers. Whether you’re looking to transition into a product management role or build a stronger foundation in the discipline, this program will equip you with the skills to work closely with customers, develop strategic product visions, and strengthen your analytical and leadership abilities.

It also offers technology entrepreneurs analytical skills to help set their company up for greater market success.

Professionals with established product management experience who are looking to accelerate product development through AI-enabled workflows, rapid experimentation, and no-code prototyping may find our Product Development with AI: From Idea to Market in Half the Time program to be a better fit.

Curriculum

A wide range of topics and activities will be covered during this product management course.

The following learning objectives will be combined with interactive sessions like breakout groups and case analysis, so you get the most out of our product management program:

• Understanding your customers and identifying their needs 
• Setting a product vision
• Creating goals and objectives and key results 
• Leveraging new technologies, including generative AI
• Utilizing product analytics
• Building an effective product roadmap 
• Taking products to market 
• Identifying inbound and outbound product marketing strategies 
• Developing and testing product design deliverables 
• Working with cross-functional stakeholders