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Business relationships: A man and a woman shakes hands over a business desk.

Strengthening Business Relationships: Creating Strategic Alliances and Building Trust, Online Course

Foster innovation and creativity by learning new ways to stimulate effective relationships and build powerful alliances.

  • Date

    May 9, 2025

  • Time

    11:00 AM – 2:30 PM ET

  • Length

    3 consecutive Fridays

  • Format

    Online

  • Cost

    $2,700
    Programs fill quickly — free cancellation up to 14 days prior

  • Registration Deadline

    May 1, 2025

Overview, Strengthening Business Relationships Training Program

Effective leadership and career growth require powerful alliances, yet many of the behaviors that break trust in the workplace are small, subtle, and unintentional. As remote and hybrid work environments evolve and customer expectations shift, these challenges become even more complex, making it essential for leaders to adopt new strategies for building and maintaining strong relationships.

This program equips you with essential insights into strengthening business relationships. You’ll explore innovative approaches to collaboration, communication, and engagement with others that drive success.

Leadership thrives on alliances founded on trust, mutual benefit, and positive outcomes. By rethinking and refining your relationship-building strategies, you can amplify your impact and advance your career within your organization. You’ll enhance your collaboration skills, foster more productive interactions, and achieve superior results.

The program also empowers you to reshape how your contributions are perceived, leading with greater influence and confidence. You’ll explore strategies to amplify organizational values, expand your network, and leverage cutting-edge methods informed by neuroscience and best practices to maximize your impact.

With proven frameworks and practical tools, by the end of this program, you’ll walk away with actionable strategies to boost your success, earn more responsibility, and your personal plan to become even more valuable to your organization.

Who Should Register for the Strengthening Business Relationships Training Program?

This program is ideal for those looking to elevate their career and take on greater responsibilities within their organization. Designed for business leaders with at least five years of experience, participants will gain valuable insights and actionable strategies to strengthen their business relationships and drive their professional growth.

This program is for professionals at all levels — individual contributors, managers, and executives — who want to enhance and expand their relationships to advance their careers. Our program caters to individuals from diverse functional areas, including marketing, operations, finance, customer service, accounting, human resources, and more.

Benefits of the Strengthening Business Relationships Training Program

Strengthening business relationships is key to your success. By developing a trusted network of peers, colleagues, and customers, you can accelerate your career growth in your organization.

During this interactive online program, you will gain the skills needed to forge strong alliances. You will learn how to:

  • Leverage neuroscience insights as you create and develop business relationships
  • Deepen your understanding of trust and adjust your behavior to establish and build trust with your network
  • Boost your charisma and its impact on others
  • Refine specific speaking and listening traits for more effective communication
  • Formulate a strategic and tactical plan to strengthen and expand your professional network, supporting your advancement within your organization

Participants will also earn a Certificate of Completion from the Harvard Division of Continuing Education, further validating their expertise.

Curriculum

The curriculum in this interactive online program involves short lectures, guided break-out group activities, and group discussions to explore topics such as:

  • The criteria that determine your career success in your organization
  • Why professional relationships matter even more today, and how your behavior impacts these relationships
  • The root causes of trust and how can you affect them
  • Creating a strategic plan for increases in responsibility and career advancement in your organization

During this interactive course, you will develop your skills using new techniques to broaden and deepen your relationships, encourage productive friction in your organizations, enhance your leadership presence, and create a personalized action plan to amplify your impact on your organization and advance your career.

Costs

The cost for this online program is $2,700.

May Schedule

Week 1

  • Business Relationship Universal Truths
  • Human-to-Human Trust

Week 2

  • Urgent/Important Matrix and SWOT for your career growth
  • Your Network as your Career Asset

Week 3

  • Charisma and Communication Effectiveness
  • Trusted Allyship
  • Your action plan

Instructor

  • John Westman

    John Westman

    John is a practitioner and teacher of professional selling and sales management at Harvard Extension School and Boston College. He has led commercial efforts—including strategy, sales management, marketing, business development, and strategic partnerships—resulting in improved business results for market-leading and start-up healthcare companies.

FAQs

Why is it essential for leaders to establish strategic business relationships?

Today’s leaders must motivate and inspire their teams while navigating the challenges of a fast-paced, increasingly digital—and virtual—business environment. Driving innovation and stimulating change to stay competitive requires establishing strong relationships, building trust, and creating strategic alliances. Without the leadership skills to cultivate these critical relationships and alliances, leaders may find themselves unable to leverage their teams and organizations for short- and long-term success.

How will this business relationship training program help me advance in my career?

The curriculum in this business relationship training program will offer leaders new techniques and methodologies to help them make the most of their teams, work with challenging people on highly visible projects, and manage perceptions in order to lead with confidence. Building strategic relationships and improving your ability to create trust will help set you apart from your peers and enable you to advance your career.

What skills or experience are needed before enrolling in this business relationship training?

This program is ideal for anyone who leads a team, develops relationships with clients or customers, or relies on others for innovation, productivity, and success. While there are no prerequisites or required skills for this program, participants are encouraged to have a background of at least 5-7 years of leadership or management experience.