Traditional and Digital Marketing Courses at Harvard

Build Your Skillset as a Marketing Professional

Marketing professionals are challenged to remain current and competitive in a space packed with new talent and emerging competition. Our programs, taught both in-person and online by expert instructors with demonstrated effectiveness in their industries, will help you learn real world skills like digital marketing strategy, brand positioning, and product strategy you need to be successful.

Why Take Marketing Courses at Harvard

Keep your marketing skills current with one of our marketing courses. Our courses cover topics such as digital marketing strategy, marketing analytics, and neuromarketing to help you better reach and understand your target audience.

When you take a professional development course with us, you’ll learn from industry experts alongside peers from around the world who bring a global perspective that can be invaluable in today’s interconnected business landscape. The instruction is dynamic and interactive ensuring the application of concepts through activities, case studies, and role-play. At the end of your program, you will return to your office with new marketing skills that can help you be more successful in your role and across your organization.

How Classes Work

We offer three different types of formats for programs: on campus, live online, and hybrid.

1. On-campus programs take place in our dedicated state-of-the-art classroom space on Harvard’s campus at One Brattle Square, Cambridge, MA.
2. Online programs are held via Zoom where you receive the same content online as on-campus, but from the convenience of your home or office.
3. Hybrid programs are available both live online or on campus. Online participants are fully integrated into the program with the ability to see, hear, contribute, and network alongside your in-person counterparts.

Who Should Enroll

Each marketing program is designed to meet the needs of different industry leaders and professionals. Many of them are appropriate for a wide range of individuals, but some are specifically tailored to senior leaders, emerging leaders, or executives. More information about who should enroll in each program can be found on the program page.

What You Earn

After completing a program, you receive a Certificate of Completion from the Harvard Division of Continuing Education, further validating your expertise in the field. Taking the step to earn a certificate from a professional development program can signal to your employer that you are open to new experiences and enthusiastic about continuing to learn and grow.

When Courses Are Offered

Many of our programs are offered multiple times a year in several formats. Miss the deadline to register? We bring popular programs back year after year — sign up to get notified when new dates are available.

Costs

The cost of our programs depends on the format you take it in and the length of the course. For more information about pricing, please visit your desired program page.

A 10% discount is available to participants taking more than one program, and discounts are also available for groups of two or more from the same organization. To take advantage of our discounts, please email ExecDev@DCE.Harvard.edu for further instructions.

Marketing Course FAQs

Are marketing courses valuable?

For marketing professionals, marketing courses — especially those related to digital marketing — can be incredibly valuable. These courses can help you stay up to date on current marketing trends and grow your skills in a specific area, such as marketing analytics or digital marketing strategy. Taught by industry experts, marketing programs at Harvard DCE Professional & Executive Development can teach you real world marketing strategies you can apply on the job.

Is it hard to learn digital marketing?

While learning digital marketing may seem daunting due to the ever-changing nature of the digital landscape, participating in related professional development programs can help you stay up to date on some of the latest trends in the field. Our Digital Marketing Strategy program requires some previous knowledge of digital marketing, but provides you the opportunity to dig deeper in the field and develop a modern strategy for digital marketing.

If you want to cover more basics in digital marketing or just spend some more time learning in the field, Harvard Extension School offers a graduate certificate in marketing management and digital strategy. Through the certificate program, you will learn digital and traditional methods of research, analysis, and integrated marketing communication.

What is the best way to learn product management?

Hands-on experience is a great way to learn product management. Professional & Executive Development’s Product Management: From Design to Launch uses group exercises and case discussions to help you learn the important business skills necessary to be an effective product manager. This program is designed for everyone from those interested in transitioning to a product manager role to those who want to deepen their understanding of the discipline.