What You'll Learn
Understanding how your role is linked to your company’s strategy will help you determine the key issues and priorities needed to focus and align your work with your company’s strategic goals and objectives.
In this online program, you will learn how to identify your organization’s strengths, weaknesses, resources, capabilities, and core competencies, and use strategic tools to evaluate competitive forces, industry attractiveness, and environmental threats and opportunities.
In addition, you will learn to sharpen your vision, critical thinking, and decision-making skills by analyzing various companies’ strategies, as well as assessing the strategy of the company you work for, including how your department can help the company strengthen its strategic position, and build a sustainable competitive advantage.
The online program offering is highly interactive and consists of business cases, interactive discussions, presentations, and group exercises.
Program Benefits
- Perform external and internal analyses for companies and evaluate the dynamics of competition
- Build strategies using appropriate frameworks and tools
- Understand your own company’s strategy
- Align your role with your company’s strategic goals and objectives
- Develop recommendations to strengthen your company’s strategic position and competitive advantage
- Understand the basics of strategy implementation and control
- Earn a digital Certificate of Completion from the Harvard Division of Continuing Education
Topics Covered
- The process of crafting and executing a strategic plan
- Frameworks and tools to conduct external and internal analyses
- Evaluating the competitive conditions and industry attractiveness
- Assessing a company’s resources, capabilities, competencies, and competitive advantage
- Different types of business strategies
- Strategic moves companies make to strengthen their competitive position in the market (i.e., blue ocean and disruptive innovation strategies, amongst other strategies).
- Effective strategy implementation and the strategic change process
Who Should Enroll
This online program is designed for:
- Professionals and managers at all levels of the organization who have limited exposure to strategy
- Managers with some strategy experience who are looking to refresh their business strategy knowledge and skills
- Business owners and employers from any industry who are interested in developing the skills needed to analyze and execute strategies.
Considering this program?
February Schedule
Week 1, Day 1
- Explore how core competencies drive competitive advantage.
- Understand the process of strategy-making and execution.
- Examine various generic business strategies.
Week 1, Day 2
- Evaluate macro and micro environments to uncover critical strategic issues.
- Assess competitive conditions and industry attractiveness to seize opportunities.
- Analyze current resources and capabilities to identify core competencies.
Week 2, Day 1
- Discover what constitutes a winning strategy.
- Learn the cornerstones of effective strategy execution.
- Study the moves organizations use to strengthen their competitive positions.
Week 2, Day 2
- Develop strategic actions and contribute effectively to organizational goals.
- Master essential skills for strategic leadership.
- Apply what you have learned to your organization and showcase your insights.
July Schedule
Week 1, Day 1
- Explore how core competencies drive competitive advantage.
- Understand the process of strategy-making and execution.
- Examine various generic business strategies.
Week 1, Day 2
- Evaluate macro and micro environments to uncover critical strategic issues.
- Assess competitive conditions and industry attractiveness to seize opportunities.
- Analyze current resources and capabilities to identify core competencies.
Week 2, Day 1
- Discover what constitutes a winning strategy.
- Learn the cornerstones of effective strategy execution.
- Study the moves organizations use to strengthen their competitive positions.
Week 2, Day 2
- Develop strategic actions and contribute effectively to organizational goals.
- Master essential skills for strategic leadership.
- Apply what you have learned to your organization and showcase your insights.
Instructor
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![Areen Shahbari]()
Areen Shahbari
Areen has over 17 years of corporate, business training, and consulting experience. Through her two self-founded ventures, Areen Training and Consultancy, and Cactus International, as well as her roles as an instructor at Harvard, Stanford, and Babson Executive Education, Areen has offered training, consultancy, and coaching services to numerous firms, governments, non-profits, and startups globally.
Instructor
-
![Areen Shahbari]()
Areen Shahbari
Areen has over 17 years of corporate, business training, and consulting experience. Through her two self-founded ventures, Areen Training and Consultancy, and Cactus International, as well as her roles as an instructor at Harvard, Stanford, and Babson Executive Education, Areen has offered training, consultancy, and coaching services to numerous firms, governments, non-profits, and startups globally.
On the first day of the program, [the instructor] presented a slide with a list of key attributes that one needs to become a better strategic thinker. The sliding scales allowed us to evaluate ourselves on these attributes. This exercise really stood out. In fact, I have used it with my team.
Program Manager Cloud Integration, Federal Reserve Bank of Dallas
Certificates of Leadership Excellence
The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.
This program is one of several CLE qualifying programs. Register today and get started earning your certificate.
