The balanced scorecard is a framework for tracking a comprehensive set of business objectives that can be measured over time. Common components include:
- Revenues
- Earnings
- Market share
- Quality
- Employee morale
- Customer satisfaction metrics
By tracking this data, consultants can help their clients keep long-term strategic goals in focus and spot trouble before it appears in the financial statements.
Read the Harvard Business Review article, written by scorecard creators Robert S. Kaplan and David P. Norton, for an effective framework for evaluating performance and a balanced scorecard example.
